
ohn Howard Sanden is one of the most famous portraitists in the
business. Among those he has painted are Laurence Tisch, Senator
Robert Byrd, David Rockefeller, John Kluge, and the Reverend Billy
Graham. He charges twenty-five thousand dollars for depicting his
subject's head and shoulders (not including the hands), thirty-five
thousand for a three-quarter-length portrait, forty-five thousand
for the full-length treatment, and twenty-five thousand for each
additional figure on the canvas. When he heard that Mayor Giuliani
would be forming a "decency" panel to monitor the public
funding of cultural institutions and the arts, he decided, as an
artist and as a long-standing member of the Presbyterian Church,
to volunteer.
Sitting the other day in his small but elegant Carnegie Hall
studio, Sanden, who has a square jaw and sandy hair, talked about
his decision: "I told my son I'd be on the Mayor's panel
and he said, `What? Dad, that's a Nazi panel. You can't do that!'
I said, `Jonathan, there aren't going to be any Nazis on that
panel. That's the furthest thing from the panel's mind.'"
Sanden's latest production, a portrait of Sanford Weill, the
C.E.O. of Citigroup, and his wife, sat on an easel in the center
of the room. In the picture, Weill looks as though he were thinking
about something moderately funny, and he is wearing a tie patterned
with little red umbrellas. His wife sits on a chair, wearing a
collarless jacket covered in sequins. Sanden is proud of the sequins-"Only
a few of them catch the light and sparkle"-as well as his
new method of painting pinstripes, which involves adding them
while the paint is still wet. "They have to be subtle,"
he said. "I used to only put in every other stripe, but then
I realized that that's not being honest."
As for Weill, Sanden said, "He's a wonderful man, one of
the nicest men I have ever met. And I thought he was going to
be a holy terror. But that's what I've learned-that nice people
rise to the top. Sanford Weill cares about exactly the same things
you and I care about. He has a boat, he has a family. His No.
1 thing is certainly not banking."
Sanden had his first artistic experience in Mississippi, where
his father was a Presbyterian minister. When Sanden was six, his
father handed him a copy of The Life of Abraham Lincoln in Photographs,
and told him to copy all the images in the book In the evenings,
his father would assess his work, basing the critique, Sanden
said, "on fidelity to detail -- did I have the mole in the
right place." Then Sanden tackled T he Life of Christ Visualized.
After four years at the Minneapolis School of Art, Sanden went
to work for the Lutheran Church and the Seventh-Day Adventists,
and he eventually became the art director for Billy Graham's ministries.
Later, he did portraits from photographs of famous figures like
Bob Hope and King Hussein for Reader's Digest.
Sanden says that the wealthy people he paints now are individuals
of "extraordinary accomplishment." "Nobody says,
`I want to look powerful.' The C.E.O. says, `I want to look approachable,
I want to look amiable.'They don't ask for this, but I try to
make them look urbane. Occasionally, with a man who has maybe
gone through his whole life being shorter than he wished he was,
you might instinctively give him a little more stature in the
portrait. They never ask for it, but they kind of appreciate it."
Sanden is not the only person on the Mayor's Cultural Affairs
Advisory Commission to specialize in the depiction of accomplished
men. Constance Del Vecchio/Maltese, a sixty-eight-year-old woman
from Queens, is best known for the paintings of great explorers
she did for the five-hundredth anniversary of Christopher Columbus's
discovery of America. Maltese based her images of Verrazano, da
Gama, and others almost entirely on local Republican politicians
and judges, including a portrait of Columbus modeled on her husband,
State Senator Serphin Maltese.
Sanden believes that city-funded museums should be careful not
to offend citizens, lest government funding disappear altogether.
He admitted that he hasn't been to MOMA lately and cited as his
favorite contemporary artists such portraitists as Raymond Kinstler,
Bob Crofut, and Aaron Shikler. For years, Sanden regularly visited
the Met to study Shikler's 1974 portrait of Robert Lehman, which
hung outside the museum's Lehman wing (and which is now in deep
storage).
Sanden appears to be somewhat tortured over not having been more
tortured as an artist. "I'm at the point in life where, looking
back, I see I took a wrong turn, maybe," he said. "I
wish I could have been freer, taken a less controlled, conservative
approach. But I have too many bills to pay to care about that
now. My job is to discern what the subject's self-image is and
give it to him. I don't think that's unworthy or pandering or
flattering or anything else. I think that's a legitimate professional
undertaking. Whether or not it's art -- and you're thinking, This
guy is on the Cultural Affairs Advisory Commission with that kind
of attitude? I'm not James Johnson Sweeney. I'm not an expert
on aesthetics. Someone else will have to say if it's art."